That one time I made posters for Paramore because my college teacher said he “knew someone” at their label that he could share them with.

This was a point in college when I was really convinced I would and could work in the music industry.

I was going to a lot of shows in LA at the time. Shoutout to Chain Reaction, The Avalon, The Wiltern, and The House of Blues on Sunset (RIP) and networking as much as possible.

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One of my teachers at FIDM noticed my obsession with this dream and offered to share my work with someone at Paramore’s label.

Stoked as all get out, I got to work.

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I made a bunch of versions based on their Brand New Eyes album.

It was their much-anticipated follow-up to Riot.

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It was high-stakes. Especially for a big fan like myself.

I kept thinking, here’s my chance.

This is happening for you. You’re getting your shot.

((((Narrator Voice — it was not her shot, yet))))

I did about 30+ versions and eventually narrowed it down to five.

I emailed them to my teacher and waited.

Nothing.

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Because life is funny sometimes, this all shook out at the end of a quarter. So I never had a chance to follow up in person.

Meanwhile, I still went to shows and did end up working with other bands.

Lots of:

“Can I design your next tour admat?”

“Here look at this shirt designs I made”

“Can I help design your MySpace page?”

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🧠 What I learned:

– Ask more follow-up questions

– I realized I just love the process aka making the posters vs. seeing them in the wild

– I started adding watermarks to my stuff just in case it happens again and someone uses it as their own without my permission

– Sometimes people don’t follow through, and that says more about them than you.

– Photoshop will rainbow wheel hard you when you make large print-ready posters

– It prepared me for the next thing

TL;DR — Nothing came of it. To this day, not sure if he even knew someone at Fueled by Ramen 😂

This was a huge learning experience for me. And it was okay that nothing came of it. I had fun making them. I mean, at the end of the day, I made posters based on one of my favorite albums of all-time, which I ended up using in my portfolio for years to come.

This one is my personal favorite 👇

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It’s on my to-do list to get it framed for my office 🙂

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🎧 Brand New Eyes